|The four finalists of #CBMOTY 2016, with winner Chelsea Gannon pictured on the far left|
Of course there is no point having outstanding Campus Brand Managers if there is not a quality brand to promote. For most of my decade of working in placements, I've had to follow the work of Enterprise from a distance, as the students I was working with required roles in line with their course criteria. However, there is much to admire, not least the quality and quantity of accolades picked up in recent years. There is clearly a positive ethos and strong set of values ingrained into company which was evident not just in the ambassadors but also with the members of the talent acquisition team who were present. Many of the recruiters have been working in the company for quite some time, which has allowed them to build sustained relationships with placement and careers teams across their regions. As somebody who has recently starting working with Business students, I am already developing strong links with Enterprise for both Management Trainee and Corporate HQ opportunities which should bear fruit in the next placement cycle.— ThePlacementOfficer (@PlacementBlog) July 13, 2016
|Interior design at Enterprise HQ - all about Careers|
What do you need to become a great campus ambassador? #CBMOTY @VEE_ERAC tells us pic.twitter.com/nT0K2L0X2G— ThePlacementOfficer (@PlacementBlog) July 13, 2016
Back to Campus Brand Managers, and having seen for myself just how effective they can be for Enterprise, I won't be at all surprised to see more companies adopt similar schemes to promote their brand. Sure, you sometimes get one off events where free cups of coffee are given out adorned with a company logo, but for a truly effective sustained campaign, the model of employing former placement students to provide a regular campus presence, working in tandem with talent acquisition specialists to identify future hires, present a powerful option for employers seeking emerging talent in the crowded market of graduate recruitment.